Behind the Scenes: Creating the Weather Channel Promo — A Quick-Turnaround Triumph

At Ficus Productions, we thrive on fast-paced, high-impact projects — and our recent collaboration on the promo for The Weather Channel was exactly that.

This was one of those rare and exciting moments when everything aligned: a passionate team, an ambitious deadline, and a clear creative vision. The result? A high-quality promo, turned around in record time, that captured the essence of the channel’s new direction.

A Day of Creativity and Precision

The promo shoot was a single-day sprint — a tightly scheduled, high-energy affair. Despite limited hours and a one-dish shoot plan, our team brought boundless enthusiasm and sharp focus to the set. The atmosphere was electric, filled with creativity, laughter, and that unique magic that only happens when everything clicks.

We were fortunate to shoot at the Chroma setup at Accord Equipment Company, a long-time partner and trusted collaborator. Our relationship with Accord spans many years, and it was a pleasure once again to work in such a professional and well-equipped environment.

The Dream Team

This project came together under the direction of Santosh Kamble, an exceptional filmmaker whose work has been recognized at several prestigious film festivals, including the MAMI Festival. His sharp storytelling instincts and dynamic vision gave the promo its edge.

The visual tone was crafted by our talented Director of Photography, Satish Ambekar, who brought a cinematic look and feel to every frame. The production was led by Rohit Ghokshe, Producer-Director and a constant driving force behind Ficus Productions’ innovative projects.

Beyond the Shoot

The journey didn’t end on set. In post-production, the project continued to evolve, thanks to the expert touch of Amay, Yash, Rahul & Amisha who worked across VFX, motion graphics, color grading, and original background music with SFX. His layered approach gave the promo a vibrant, modern finish that resonated with the brand’s identity.

What Made It Special

More than just a job, this promo felt like a celebration. Tight timelines demanded our best, but the joy of working with such a talented crew made it an experience to remember. The coordination, creativity, and mutual respect among everyone involved turned a fast-paced production into a masterclass in teamwork.

At Ficus Productions, we believe in telling stories with heart, hustle, and vision — and this Weather Channel promo was a shining example of that ethos.

Stay tuned for more behind-the-scenes stories as we continue creating meaningful content that connects and inspires.