Explainer Videos: Simplifying Stories That Sell

 

In a world flooded with information, simplicity stands out. Explainer videos are short, engaging videos that break down complex ideas into easy-to-understand, visually compelling content. Whether you’re launching a new product, educating customers, or introducing a service—explainer videos are your most powerful communication tool.

 

At Ficus Productions, we create explainer videos that not only inform but also inspire action. Through smart scripting, storytelling, and motion design, we turn your ideas into memorable visual narratives.

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What is an Explainer Video?

 

An explainer video is a short-form video—usually between 60 to 120 seconds—designed to quickly explain a business idea, product, service, or concept. These videos combine animation, voiceover, motion graphics, and storytelling to deliver a clear message.

 

They’re widely used by startups, SaaS companies, educational platforms, and marketing teams because they boost engagement, improve conversion rates, and make complex ideas easier to digest.

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Why Are Explainer Videos So Effective?​

 

Clear & Concise

 

Explainer videos simplify your message into a short, sharp, and engaging narrative.

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Highly Engaging

 

With fast-moving visuals and a strong narrative arc, they hold attention far better than text-based content.​

 

Versatile & Shareable

 

Perfect for landing pages, social media, presentations, emails, investor decks, and more.​

 

Professional Yet Approachable

 

They make your brand feel modern and trustworthy, while still being accessible to all audiences.

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Boosts Conversion

 

Adding an explainer video to a landing page can increase conversions by up to 80%.​

 

Types of Explainer Videos

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Animated Explainer Videos

 

Using 2D/3D animation, icons, and motion graphics, these are ideal for tech products, SaaS tools, or complex ideas.

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Live-Action Explainer Videos

 

Great for services that benefit from a human touch—such as coaching, hospitality, healthcare, or customer service.

 

Whiteboard Explainer Videos

 

A hand drawing on a whiteboard narrating the story—perfect for educational or how-to content.​

 

Educational & Training Explainers

 

Used by schools, HR teams, and training institutes to educate in a fun and effective way.

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Corporate Explainer Videos

 

Used to explain internal processes, onboarding, or company culture to employees or stakeholders.

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Ficus Productions Explainer Video Process

 

1. Discovery & Strategy

    

   • Understand your goals, audience, message, and tone.

   • Decide format: animation, live-action, hybrid.

2. Scriptwriting

    

   • Craft a clear, engaging script tailored to your objective.

   • Focus on clarity, benefit-driven messaging, and a strong call to action.

3. Storyboarding

    

   • Visual sketches of each scene to align on look and flow.

4. Voiceover & Music

    

   • Professionally recorded VO in multiple languages or accents.

   • Background music and sound effects that enhance tone and pacing.

5. Production & Animation

    

   • High-quality visuals, smooth motion, and brand-consistent design.

6. Editing & Final Delivery

    

   • Polished with transitions, subtitles, branding, and optimized for your platforms